Creating content is a fun, but time-consuming, part of marketing. If you want to stay relevant on social media, it is crucial to regularly put out content. If you already have an audience that enjoys your products, user-generated content (UGC) is a great way to grow your engagement and sales. Read more…
Building a brand is more than just selling quality products, or having a good marketing strategy. Running a solid business and building a reputable brand are two different accomplishments, and creating a solid brand has incredible benefits. Understanding branding, and learning the steps to create a brand, will help Read more…
Every business will come across challenges, but small businesses come with their own set of struggles. It can be hard for small businesses, especially new ones, to stay afloat and maintain a solid income. There are several common issues that small businesses often run into that hurt their chances Read more…
Most eCommerce companies have something that helps set them apart from their competition, and specific things that make them stand out to their customers. Building a brand helps you gain a loyal customer base, makes you stand out, and gives new followers a clear idea of who you are Read more…
You hear it all of the time- people referring to a soft drink as a Coke, a tissue as a Kleenex, or a bandage as a Band-Aid. Brands like these have become so popular and well-known that they have replaced generic terms in today’s language. While there is no Read more…