Creating a Compelling Call-to-Action

Is the awesome landing page you created a few months ago not performing as well as you had hoped? Does that landing page include a strong call-to-action button? We mentioned in our previous blog, How to Promote Your Game on a Budget, that it is important to have a strong call-to-action button on your landing page, but why is this so important? Your call-to-action button is the overall goal for customers visiting your page and defines whether or not your page actually converts. Your call-to-action is what you want your audience to do. You want them to “Buy Now” or “Sign-up Today.” An effective call-to-action makes it incredibly easy for your visitors to make the choice to move forward in their relationship with your brand and convert into customers.

So how can you create a call-to-action that will work? We created the following infographic to give you a few tips on how to create one for your business.

These are just a few easy tips for making a call-to-action for your business. Having a compelling call-to-action on your landing page will improve your action rates and overall website performance. As always, you will need to test different approaches to see what works best for your company and continue to improve. If you are a vendor with BMT Micro and you need help with your Digital Marketing, we may be able to help. If you would like to learn more about the services we offer, please contact our Marketing Specialists via email at leah@bmtmicro.com for more information.